Lesstopy Makes Its U.S. Offline Debut at Fashion Mamas' Cool Fam Fest

Pasadena, Calif. — August 24, 2026

Lesstopy, the Korean sensitive-skin skincare brand from Custics, hosted a sampling booth today at Fashion Mamas' #CoolFamFest, held at One Colorado in Old Pasadena. The family-friendly festival brought together LA-area parents and children for a day of shopping, activities, and brand experiences, running through the afternoon at the historic outdoor shopping center.

At its booth, Lesstopy introduced attendees to its Cosmos Organic Moisturizing Cream, a daily moisture formula designed for dry, sensitive skin from babies through adults. The cream is certified organic under the Ecocert COSMOS standard, contains 23% certified organic ingredients, and has been clinically tested across 10+ skin types. The product builds on the brand's broader ATO Cream line, formulated with a patented Lycopus Lucidus leaf extract and grounded in more than 60 years of formulation heritage.

Families who visited the booth received red-ribboned gift bags marked “suitable for babies and kids,” containing full-size and sample products alongside a product flyer with a QR code linking directly to Lesstopy's online shop. Fashion Mamas' official account reposted footage from the Lesstopy booth to its own channels during the event, encouraging attendees to come get their gift bag at the One Colorado activation.

The response from attendees was immediate and visible on social media. One festival-goer posted a photo of her Lesstopy gift bag thanking @lesstopy_global and @onecoloradooldpasadena and saying she couldn't wait to try the skincare. Another shared her gift box, calling it skincare for the whole family.

“LA moms are exactly the community we wanted to introduce Lesstopy to first — they're thoughtful about what touches their kids' skin, and they ask good questions. Cool Fam Fest gave us a chance to put the Cosmos Organic cream directly in people's hands and hear that reaction in real time, not through a screen. Seeing families post about wanting to try it before they'd even left the booth told us this market is ready for what we're building.”

— Soul Song, Global Marketing Manager, Lesstopy

Cool Fam Fest is Fashion Mamas' signature Los Angeles-area festival, bringing together the community's members for a day of curated brand experiences, shopping, and family programming. Lesstopy's participation marks its first offline consumer activation in the United States, following its recent expansion into Southeast Asia with HSA registration in Singapore and its established retail presence across 11 major department stores in South Korea, including Shinsegae and Lotte.

Lesstopy plans to continue building its U.S. presence through community partnerships in the coming months, including an upcoming multi-chapter sampling program with Mom Walk Co. across 25 mother communities in the Los Angeles area.

ABOUT LESSTOPY
Lesstopy is a Korean skincare brand by Custics, developed through anatomical skin research and formulated with a patented Lycopus Lucidus leaf extract to soothe, hydrate, and protect sensitive and dry skin. Its Cosmos Organic Moisturizing Cream is Ecocert-certified and clinically tested for babies through adults. Available in 11 major department stores across South Korea and expanding into Southeast Asia and the United States, Lesstopy is committed to gentle, low-irritant formulations for the whole family. Learn more at lesstopy.global and @lesstopy_global on Instagram.

ABOUT FASHION MAMAS
Founded in 2014 by Natalie Alcala, Fashion Mamas is the first and leading members-only community for dynamic and diverse mothers in creative industries. Its annual Cool Fam Fest brings together LA's coolest families for a day of music, curated brand experiences, and family-friendly programming. Learn more at fashionmamas.com and @fashionmamas on Instagram.