Lesstopy ATO Cream Expands into 11 Major Department Stores Across Korea, Including Shinsegae and Lotte

Seoul, South Korea – Premium skincare brand Lesstopy has expanded its offline retail presence with entry into 11 Babea-Papa stores located within major department stores across Korea, including Shinsegae Department Store Gangnam, Suwon Starfield, and select Lotte Department Store locations. The expansion marks a significant milestone in the brand’s national distribution growth.

Rooted in anatomical research on human skin structure, Lesstopy focuses on soothing, moisture-centered care for sensitive and delicate skin. Its flagship product, Lesstopy ATO Cream, is formulated with patented Lycopus Lucidus Leaf Extract, designed to gently envelop and calm visibly irritated skin while supporting barrier balance.

The formula contains 23% certified organic ingredients and has earned the internationally recognized COSMOS certification through KTR, a leading certification body for organic cosmetics. This certification verifies compliance with stringent global standards across formulation, ingredient sourcing, and manufacturing processes.

Lesstopy further reinforces its credibility through more than 10 completed clinical evaluations, including infant skin safety assessments. These studies demonstrate measurable improvements in hydration, barrier reinforcement, and visible soothing performance.

“Lesstopy is more than an organic skincare brand—it is a care brand grounded in anatomy-based skin science,” a company representative stated. “Expanding into major department stores allows consumers to experience our philosophy and product efficacy firsthand, both online and offline.”

The department store rollout reflects growing consumer demand for clean, clinically supported skincare solutions designed for sensitive and eczema-prone skin.