Custics Launches “Lesstopy ATO Cream” – A Gentle Moisturizer for Sensitive and Eczema-Prone Skin

Seoul, South Korea – Korean skincare brand Custics announces the launch of Lesstopy ATO Cream, a gentle yet functional moisturizer developed for sensitive and eczema-prone skin. Suitable for infants, children, and adults, the formula is designed to calm visible irritation while supporting the skin’s natural barrier.

At the heart of the formulation is patented Lycopus Lucidus Leaf Extract, a plant-based ingredient recognized for its soothing and skin-conditioning properties. The cream is free from artificial fragrances, artificial colorants, and steroids, offering a minimal and carefully developed formula for daily use.

“Our goal was to create a moisturizer that families could feel confident using from the very beginning,” said a Custics representative. “Lesstopy ATO Cream reflects our philosophy of gentle, science-based care for delicate and easily stressed skin.”

Following its release in South Korea, Custics plans a gradual expansion into global markets, including Singapore, Hong Kong, Taiwan, Japan, the United States, and the UAE. The product will be available through Lesstopy’s official website and major e-commerce and social commerce platforms such as Shopee, Amazon, Douyin, Xiaohongshu, and Qoo10 Japan.

The name “Lesstopy” combines “Less” and “Atopy,” representing Custics’ mission to reduce unnecessary irritation and simplify skincare routines for healthier-looking skin.